What are backlinks and why are they so important?

backlinksBacklinks are  links to a website or web page which come from another website, linking back to your website.

Before search engines such as Yahoo, Google & Bing were around, backlinks were the way people on the internet moved from site to site.

Today, backlinks are still a significant factor in making your  website known on the internet.

The number of backlinks

The number of backlinks is one of the indications on how popular a website is. The search engines send “robots” or “bots” to visit websites on the internet and pay attention to the links which the websites have on their sites. If your website has a link on another site then Google and the other search engines consider that to be a mark in your favour.

Getting backlinks to your website is a key part of  letting the search engines know you are there, and if the link to your site also has relevant text relating to your niche or business then it helps the search engines know what your website is about.

However, all backlinks are not created equal.  Google has their own ranking system to determine how important they think each website is. They call this page rank. The higher the page rank the more the links from it will be worth. Therefore if your website can develop links coming back to your website from some of these high page rank websites it is of great benefit.

Outside of SEO (Search Engine Optimisation), the backlinks of a webpage may be of significant  interest: they indicate who is paying attention to that page. You may have links from personal friends, partner businesses, web directories, or many other kinds of sites.

Backlinks are also known as incoming links, inbound links, inlinks, and inward links.

Choose Sunday School Design to assist you with your backlinks

Sunday School Design have a great deal of experience with backlinks, and would love to support your business by helping you get quality backlinks to your website on a regular basis, which, as you know by now, will help your website to get up the top of the search engines and get you visitors (and ultimately business) for your company.

Contact Sunday School Design to learn more about our Backlinks packages.